Studio Najbrt designer Michael Dolejš shares insights on rebranding Mockuuups mockup platform: creating custom typography, building a scalable brand system for device and print mockups, and why implementation matters more than presentations.
A rebrand is more than a logo. It's infrastructure. It's a system that can grow with your ambitions. After years of trying to fix our brand ourselves, we finally did it right. Here's what we learned.
Back in 2016, we rented a photo studio to shoot some new mockup scenes. Being there for a full day, interacting with our hand models, and perfecting every mockup, we thought… How cool would it be to give everybody the same creative freedom?
Mockuuups.com is one year old now, can you believe it? For the last year it’s been just us three guys clicking away for a bit of fun after our daily jobs as two designers and one developer. We have dedicated many weekends towards never ending photoshoots and retouching sessions. As much as it’s been an exciting journey, it’s also become difficult to keep up with all the demand.
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If you're into making nice product shots with your app designs, @Mockuuups is a great. Install it on your MAC, super easy to use.
Jess
@jesseddy
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